Why we charge less than everyone else
And no, it's not a pricing strategy.
People sometimes ask why our products are cheaper than the equivalent on Gumroad. The honest answer is: it's not a strategy.
It's a side effect of three decisions we already made.
We don't bundle
Our products are single, focused things. One job, one price. We don't package five PDFs into a "bundle" and charge €197.
So our individual price reflects the individual product. That makes it look low next to bundles. It isn't. It's just unbundled.
We don't run launches
Big-launch pricing works backwards: you set a "real" price of €497, then "discount" to €97, then tell people they only have 48 hours. That €497 is fiction. The real price is €97.
We just charge €27 or €37 and don't make you wait.
We assume you'll be back
Our long-term math is one customer buying three things over two years, not one customer buying one thing at a peak emotional moment. That math only works if the first thing was a fair price.
So no — it's not a pricing strategy. It's what happens when you remove the games.