The six questions we ask before shipping
The internal screen every product has to pass before it leaves the workshop.
Before any product leaves the workshop, it has to pass six questions. They started as a Notion checklist; over time they became the screen.
1. Would you reopen it on day 10?
A product can be brilliant once and useless forever after. The test isn't whether it's good on day one. It's whether you'd reach for it in week two.
2. Could a competent person finish it without checking back with you?
If the product needs a community, a coaching call, or a follow-up email to make sense, it's not a finished product. It's a lead magnet for something else. Be honest which one you're shipping.
3. What did you cut?
If you can't answer this fast, you didn't cut enough. Show us the table of contents you didn't ship.
4. Where is the friction?
Every product has a step that costs the reader the most. Be ruthless about identifying it. Either remove it or earn it.
5. What did the first three buyers say?
If you don't have three buyers, you don't have a product. You have a draft. Ship to three real people first, ideally strangers, and read every word they say back.
6. Are you proud of the receipt?
Imagine the buyer forwarding their order confirmation to a friend. Are you proud of what arrives in their inbox? If not, fix the deliverable until you are.
That's the whole list. Six questions, no fancy framework.
If it passes, we ship. If it doesn't, it stays in the workshop until it does.